LIV Golf first appeared to be an oddity, but the young Saudi-backed series has
been successful in luring away some notable PGA Tour players.
LIV is seeking to sign a broadcast rights agreement since it appears that it will
be active in the golf industry. Front Office Sports claims that FOX has become
the "leading competitor." Although LIV Golf's chief media officer, Will Staeger,
told Front Office Sports' Mike McCarthy and Doug Greenberg that the league
is in contact with "nearly every major media company," he did not
to air on a platform where sports are regularly watched by viewers.